How Your Company Culture Increases Employee Motivation

Your company culture is like your organisation’s unique identifier - like a fingerprint, it may be similar to others, but is uniquely distinct to your business. Your company culture reflects your business’ values and norms - your company’s structure and design can be...

Five Behaviours That Ruin Media Relationships

As a PR professional, creating relationships with the media is a crucial part of working in the industry. Working with the media and establishing strong connections can lead to you becoming the go-to person in your area of expertise, however, irrespective of having...

The Age of the Micro-Influencer

When you hear the word influencer, what usually comes to mind? In most cases, you’ll think about a celebrity or a popular Instagrammer with millions of followers across platforms. While this is the typical perception of an influencer (otherwise known as...

Condriac Launches Streaming Platform CondriacLive

Live streaming is without a doubt the hottest trend of 2017, and Condriac's in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with...

Lorna Jane appoint Condriac to dominate digital

We take great pleasure in announcing that Condriac has been selected as Lorna Jane’s digital communications agency. This announcement comes after a strategic partnership between Lorna Jane and Condriac to bolster Lorna Jane’s digital positioning in order to further...

Best practices for Instagram

Best practices to boost your Instagram. Nobody likes a boring image , so don’t post one. Instagram provides amazing filters and edit options to create an eye catching post. Instagram is 80 % visual and 20 % writing so always keep this in mind when posting. There is really no excuses to posting blurry pictures.