How Your Company Culture Increases Employee Motivation

How Your Company Culture Increases Employee Motivation

Your company culture is like your organisation’s unique identifier – like a fingerprint, it may be similar to others, but is uniquely distinct to your business. Your company culture reflects your business’ values and norms – your company’s structure and...
Five Behaviours That Ruin Media Relationships

Five Behaviours That Ruin Media Relationships

As a PR professional, creating relationships with the media is a crucial part of working in the industry. Working with the media and establishing strong connections can lead to you becoming the go-to person in your area of expertise, however, irrespective of having...
The Age of the Micro-Influencer

The Age of the Micro-Influencer

When you hear the word influencer, what usually comes to mind? In most cases, you’ll think about a celebrity or a popular Instagrammer with millions of followers across platforms. While this is the typical perception of an influencer (otherwise known as...